Nicole Richie is launching a new line, Honey Minx, for NowWith Network by Yahoo Lifestyle.
Named for her childhood nickname "Honey Child" and her hobby of beekeeping and honey-making, the line will be exclusive to the interactive e-commerce platform, appearing in shoppable videos debuting on November 15.
"I needed a new way of speaking directly to my customer and this is something that is even more different than selling on Revolve. It’s a combination of my two worlds, fashion and television", Nicole told WWD.
The launch collection of 40 units, all priced under $100, include Nicole's essentials such as robes, silk pillowcases, scarves, headbands, pajamas, essential oils or gold costume jewelry.
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