Mouawad, no stranger to celebrity collaborations, has joined with actress Nicole Richie to produce a costume jewelry line, which the company says is designed like a fine jewelry line, with each piece set by hand. The line, named House of Harlow 1960 in honor of Richie's daughter, will consist of about 30 pieces featuring unexpected combinations of materials, including fabrics, feathers and gold-plated materials. It was slated to launch in select boutiques this fall, with pieces retailing between $50 and $150.
"It's different in that it targets Nicole's fans, a younger audience," Mouwad owner Pascal Mouawad says. "[Richie is] really a fashion icon herself. Whatever she wears, people like to wear. Her wearing it and promoting it will attract her fan base."
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